What Is Corporate Identity?
As individuals, we like to follow trends that we identify with. Some of us identify ourselves with hipsters, whilst others identity ourselves as being chic-retro. Similarly, sports teams have identities that distinguish them from other teams. The Brazilian soccer team are well known for playing samba-style football, whilst the German soccer team are known for their power and efficiency. It is this level of identity that helps us to distinguish between teams.
Identity also exists in the corporate world, and knowing what is corporate identity is knowing how to sell your brand. Customers turn to Mercedes-Benz when they want a vehicle that is prestigiously badged, just like consumers turn to Skoda when they want a car that is reliable, safe and which represents value for money. Each car manufacturer, just like each company, has a corporate identity designer that helps to create a powerful image that represents the company in the eyes of the public, media and investors.
Why Is Corporate Identity Important?
- Corporate identity is what sets your business apart from the competition, and helps consumers decide whether to turn to you or to someone else. If you don’t have a corporate identity, consumers will fail to recognise what you are selling, and you will struggle to establish a strong presence in the fluctuating marketplace.
- Corporate identity is what helps to make a consumer feel at home with your business. When they see cues that they respond to, they are more greater encouraged to do business with you. A corporate identity could be something as simple as an ethical soap company that promotes happiness and wellbeing through upbeat colours, font and text. It is this kind of pleasing appearance that appeals to consumers, who begin to associate happiness and vibrant colours with the soap company.
- Corporate identity also serves to increase customer loyalty. When a customer knows exactly what they are getting from you each and every time, they will be encouraged to revisit your company. A company who doesn’t have a strong corporate identity will struggle to retain customers, simply because the customer can expect something different each and every time. Consumers like predictability.
Our Corporate Identity Designs
We at Corporate Identity Design are home to a team of corporate identity designers, illustrators and writers who are passionate about your corporate identity designs. Recognising the importance of corporate identity, it is both our vocation and our love to help businesses enhance their appeal and reputation by creating corporate identity designs that help you stand out from the competition.
With an onus on cool, contemporary simplicity, our team of experts develop eye-catching logos, texts, brochures, envelopes and more that serve to create a powerful, lasting image in the minds of consumers that allows them to connect with, and recognise your business.